The short answer is “as much as you need”. The more tactical answer is “as much as you can raise cheaply”. The latter is a pragmatic view. Raise more than you need when times are good. Just because you raise it does not mean you need to spend it – capital efficiency is always good!

In this post I look at what VC are saying SaaS ventures need to raise to get to scale and profitability. But I’ll also look at what VC are doing – what SaaS deals they are funding currently. I look at the capital efficiency drivers, what you can do to reduce your need for capital. And finally, I show you which VC are active in SaaS today.

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What Are VC Saying?

The answer according to Bruce Cleveland of Interwest is about $40m.

Take that seriously. Cleveland is a SaaS specialist with serious operational experience who has done his research on this subject. But as he points out, the details matter. There are two points of caution:

1. This is looking in the rear view mirror at ventures funded some time ago that did an IPO in 2007 or earlier. It is a different world today – less capital available and less need for capital.
2. VC are happy with models that require a lot of capital. Capital is what they have to offer and if you need a lot they are in the driving seat.

Lets look at the operational details, the capital efficiency drivers, in a minute. First, lets see what VC are actually funding today.

What Are VC Doing?

We looked at the Series A round for 17 SaaS ventures that closed after January 2007:

• Clarizen
• Maxplore
• Loopfuse
• Jive Software
• SlideRocket
• Elastra
• Syncplicity
• SocialCast
• AriaSystems
• Lavante
• Lithium Technologies
• Maxplore
• PivotLink
• SmartTurn
• Zuberance
• InsideView
• Bill.com

These 17 ventures raised $90.25 million total, an average of $5.3 million. That sounds like the “old normal” $5 million Series A. You can see how you would get to $40 million for a venture that is getting traction and can do a series of larger rounds at higher valuations. Lets say, a) $5 million; b) $10 million; c) $25 million; and total: $40m.

If the C round is pre IPO, everybody does well. But that is the old normal. The new normal is different. First, those 17 deals had two outliers: Jive raised $15 million and Bill.com raised $17 million.

Now let’s start with a later date. If we filter by Series A deals that were done after the market meltdown in Q4 2008, the average more than halves to $2.55 million. Those five deals are:

• Maxplore
• Loopfuse
• Syncplicity
• Zuberance
• SocialCast

Capital Efficiency Drivers

There are two numbers to obsess over.

1. How much does it cost to acquire customers? Cleveland defines this as CAC/ACV, or Customer Acquisition Cost divided by Annual Contract Value. If this is less than one you are in good shape. You can take this further. If you can get your customers to pre-pay for the year and your CAC/ACV is less than one, you can self-finance growth at least on the marketing side. Charging annually rather than monthly will slow down growth but that would be a small price to pay for controlling your own destiny. In some markets, customers will pre-pay in return for a discount and that is certainly the cheapest capital you will ever get.

2. How much do you need to spend per customer on infrastructure? The SaaS pioneers made a big play out of having their own data centers. When SaaS/Cloud was new, this was essential. Today you will be courted by lots of big, deep-pocketed, credible cloud vendors selling PaaS, IaaS and HaaS on a pay-as-you-go basis. The pay-as-you-go basis means you don’t spend precious capex on infrastrucure.

But more important is the total ICC or Infrastructure Cost per Customer. If this is low enough you can afford to be more creative with your freemium strategies – which will reduce your CAC/ACV if done right. In other words, your R&D guys had better pay attention to performance engineering from the get go. The days of throwing sloppy code out there and covering your mistakes with huge dollops of cash later are probably over.

Who You Gonna Call? SaaS Funders!

You need capital to build a SaaS venture. You can self-finance using the cash flow from another business. (Typically a professional services business as this requires no capital.) This is what both 37 Signals and Zoho/Advent did. But that is still capital, it is just your own capital!

If you have a small niche, you might need very little capital as it is easy to reach your market. Which is a good thing as no VC will fund a small niche. If you are have a venture that is in that rare magic quadrant that is both viral and monetizable… well you are one lucky dude!

For SaaS ventures that are going after a big market and have normal marketing characteristics, VC (probably preceded by Angel) is the conventional route. If you do decide to raise VC for your SaaS venture, it is better to go to a SaaS specialist.

We know this is not an exhaustive list. It is not meant to be. We have seen many VCs do one or two SaaS deals. We want to highlight the VCs that have done more than that, and that have an active focus on SaaS (a section on their site, a partner focused on SaaS, some interesting research, etc.). These are the ones that made that cut:

• Bay Partners
• Benchmark
• Bessemer
• Emergence
• HummerWinblad
• Interwest
• Northbridge
• TrueVentures
• Venrock

What you really need to know is, who is funding SaaS ventures right now. Here is the much shorter list of VC that have done two or more SaaS A Series deals since the start of 2007:

• Emergence
• TrueVentures
• HummerWinblad
• Venrock

OK, let’s make a really fine filter. Who has done SaaS A Series deals since the market meltdown in Q4 2008? That list is down to two firms:

• Emergence
• TrueVentures

In raising money, relationships matter – a lot. So if you know a VC that is not yet active in SaaS, call them. If your venture puts them on the SaaS map, they will love you. For most VC that like Internet or software like SaaS, the business model attractions are screamingly obvious.

Photo credit: Mokra
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Earlier today Venture Hacks announced the launch of the AngelList – a curated list of angel investors with an interest in early-stage funding pitches. According to a blog post by Venture Hacks cofounder Babak Nivi, legendary investors like FF Fund angel Dave McClure, Techstars’ Brad Feld and SoftTech VC’s Jeff Clavier are among the site’s first participants. ReadWriteStart caught up with Nivi to find out why he was moved to create the resource.

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“Entrepreneurs are always asking us if we know any angel investors.” He says, “It’s one of the most common questions in the startup world. So we decided to make a list of the ones we know and also open it to ones we didn’t know. We also needed a place to keep track of the angels we know for our own reference. Hence AngelList!”

Anyone who has made $25,000 dollars in investments in 2009 and plans to do the same in 2010 is eligible to apply for the list. Participating investors receive information on three vetted startups per week and a place on the Venture Hacks blog and AngelList Twitter account. While some Angels may shy from displaying their contact info to the public, the list is actually a much better way to manage the pitch process as entrepreneurs are made well aware of investor objectives and interests. Startups can browse the site for contact information, investment criteria, trusted referrers and an investor’s current portfolio.

Explains Nivi, “Entrepreneurs spend a lot of time trying to get intros to investors – even the entrepreneurs who end up raising money from Ron Conway, Fred Wilson or Sequoia. We want to make it easy for qualified entrepreneurs to get the intros.”

To check out the list, visit venturehacks.com/angellist or to make your angel financing needs known, add yourself to the VentureHacks Startup List at venturehacks.com/startuplist.

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Ross Kimbarovsky is the co-founder of crowdSPRING, a community of 43,000+ graphic designers that helps small businesses from around the world with graphic design needs. You can follow Ross on Twitter @rosskimbarovsky and @crowdSPRING.

Capacity – especially to plan and execute effective marketing strategies – is a big challenge for every small business. In this post, I’ll offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy – for those who simply want to get their toes wet, as well as an advanced strategy – for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts. These tips are based on my experience leveraging social media marketing for my company, crowdSPRING.

I suggest you begin by outlining clear goals for your social media marketing efforts and figuring out how you’ll measure success. Once you’ve outlined your goals, let’s look at 10 great ways you can begin to leverage social media for your marketing efforts.

1. Facebook

Facebook offers exceptional, low cost marketing opportunities for small business. Facebook now has over 300 million users, and while that seems like an outrageous number for small businesses to be targeting, Facebook offers a very powerful platform on which to build a presence. If you’re not already active on Facebook; you should get started right away.

Basic Strategy: If you haven’t signed up for Facebook yet, you absolutely should as soon as possible. Once you’ve signed up, you should also consider securing your company’s username. Be aware, however, that if you reserve your company name for your personal account, you won’t be able to use it for your Business Fan Page (more on those in the Advanced Strategy), so you may want to create a Page before registering your company’s name. Fan Pages have special rules regarding usernames, which you can read here.

You should do one other thing: search for your competitors and evaluate their Facebook presence. What types of Pages have they built? How many fans or “friends” do they have? Spend 15 minutes (per competitor) looking at their posts, photos and/or videos to understand how they’re using Facebook.

Advanced Strategy: You may already have a personal Facebook account, but how do you extend that presence for your business? You have several options. You can register a Business Account – which is designed for a very simple presence on Facebook. There are many limitations on such accounts (read the FAQ here), however, so you’ll most likely prefer to have a Business Fan Page. A Business Fan Page lets you create a page where customers or fans of your business can register as a “fan” — expanding the presence of your business (because your updates will also flow to their pages). You might also want to consider running hyper-local ads on Facebook.

2. Twitter

Twitter has grown tremendously over the past year. For some small businesses, it offers an incredible marketing platform. BusinessWeek’s recent profile of 20 ways businesses use Twitter might give you some ideas about how you can leverage Twitter for your business.

Basic Strategy: If you haven’t signed up on Twitter yet, you should sign up today and reserve an account in the name of your business. While you might ultimately tweet in your own name, you’ll want to have the option to tweet from a business account. More importantly, you don’t want your competitors to register your business name. Twitter has put together a simple guide to help you understand what Twitter can do for business. You can also check out Mashable’s Twitter Guide.

Next, you should spend 15-30 minutes on Twitter’s homepage, doing basic searches to become familiar with the type of content available on the service. For example, if you are operating a small gift basket business, do some searches for various terms and phrases such as “gift basket,” “gifts,” “gift basket business,” etc. You should also search for the names of your competitors to see whether they’re on Twitter and if they are, how they’re using it. And don’t forget to search for your small business name – your customers may already be talking about you! Once you become comfortable with the content that’s already available and how your competitors are using Twitter, you can begin thinking about a strategy for how you’ll leverage Twitter for your business.

Advanced Strategy: To truly leverage Twitter, you’ll want to learn and use a few more advanced tools. This includes desktop and mobile Twitter clients like TweetDeck, Seesmic, and Tweetie. Desktop clients give you more flexibility and more control over your Twitter strategy than you’ll have on the Twitter website. Among other things, you’ll be able to pre-define searches (so that you can monitor certain keywords, including your business name) and group people you follow so that you can minimize the noise and focus on the real content. You might also consider using a web tool like Twitterfall, which will allow you to define (and color-code) various custom searches that you can review from time to time, and also to follow trending topics. For example, I use Twitterfall to identify helpful graphic design and industrial design resources to share with the crowdSPRING community.

3. Company Blog

Although there’s more attention focused today on social networks than on company blogs, blogs continue to offer great value for small businesses.

Basic Strategy: At a minimum, you should consider reserving a domain name for your blog – if you don’t already have a custom domain for your business. If you’re comfortable enough to set up your own blog, that’s generally the best way to proceed – although this requires a bit more technical knowledge (many hosting providers offer a 1 step easy setup for blogs that will automatically install WordPress for you). You can also setup a blog directly at WordPress.com (it’s easier to do, but you don’t have full control over everything that you would on your own site).

One easy alternative is to set up a simple blog at Posterous – a place to post stories, photos, videos, MP3s, and files. There are pluses and minuses to all of these options – you should take some time to compare them and do what makes sense for your business. I caution you only about spreading yourself too thin.

Advanced Strategy: Now that you’ve decided to start or improve your small business blog, how do you build an audience for it? It all starts with great content. Decide on a focus for your blog, and write awesome content that people will enjoy. For example, some months ago at my company, we decided that we wanted to write more about small business issues, so we’ve been writing original posts focusing on issues affecting small businesses. Think about your expertise and more importantly, think about the things that you’re interested in writing about. A blog requires a long term investment of time (and resources), and you don’t want to be stuck writing about things that bore you.

You’ll also want to consider how you can make it easier for your readers to help promote your content. For example, install helpful plug-ins, such as a TweetMeme button, which makes it easy for people to retweet your posts on Twitter. Don’t be afraid to experiment with plugins to add to the functionality of your blog, but keep it simple. You want to keep the blog focused, and easy for your readers to use.

4. LinkedIn

LinkedIn is a business oriented social network for professionals, and it’s huge, with nearly 50 million users from over 200 countries.

Basic Strategy: Once again, you’ll want to at least reserve your business name (or your personal name) so that others can’t use it. Similar to the way you might start exploring Facebook and Twitter, you should look around on LinkedIn to see how your competitors are using the service. You might also look up your customers and connect with them.

Advanced Strategy: LinkedIn has some powerful features that most people don’t use. For example, you can encourage your customers, clients or vendors to give you a “recommendation” on your profile. Recommendations are useful because they’ll make you and your business more credible with new customers. If you’re a roofer, for example, ask your customers to recommend you after a successful job. You’ll find such recommendations useful – particularly since your LinkedIn profile will come up high in search engine results. I recommend that you read Chris Brogan’s post from last year discussing the elements of a good LinkedIn recommendation.

Another strategy involves the many subject matter groups on LinkedIn. Find some groups that have a connection to your small business and become involved in the conversations. Answer questions when you can, and help to establish yourself as knowledgeable about specific topics related to your business. There are many small business and general marketing groups that will be very useful resources for you, and if there isn’t a group that interests you, consider starting one.

5. Participate On Other Blogs

It might seem counter-intuitive for you to spend your valuable time by participating in discussions on other people’s blogs, but the payoff can be very valuable. Remember that it takes time to build a reputation and establish your credibility, and you can’t always expect everyone to come to you. Sometimes, you have to go out and build your own credibility and reputation.

Basic Strategy: Identify 2-3 blogs in your industry, or those that focus on small business, and get into the habit of regularly reading the content and participating in the discussions. Whenever you can, try to add value by sharing a personal story about what has/has not worked for you. Get to know the writers – they’ll be valuable contacts for you. One strategy for identifying good blogs is to use Guy Kawasaki’s Alltop, which is a directory of popular blogs across many different subject areas. For example, for blogs focused on crafts, you might follow this page on Alltop. If you want to participate in blogs focusing on small business issues, you might start at Technorati’s list of the Top 100 Small Business blogs.

Advanced Strategy: Once you’ve spent some time on other blogs and have participated in discussions, you’ll find that you’ve built a level of credibility and trust, based on your participation. You should consider reaching out to the blog owners and asking whether they’d allow you to guest post an article on their blog (kind of like this post). This is a nice way for you to get in front of a bigger audience, and many blog owners will invite guests to post from time to time. Agree on a topic in advance and provide a draft of your post sufficiently in advance of the publication date to give them an opportunity to review.

Alternatively, ask if they would consider guest posting on your blog. Since you’re looking to attract more readers (and more potential customers), either option works well for that purpose. Don’t worry so much about going after the A-list blogs right away. There are many excellent blogs and it might take a bit of time to build your reputation to such a level that you’ll have opportunities to post in the top blogs. That doesn’t mean you should wait, though – make opportunities for yourself and offer to guest write whenever you can find a new audience. I recommend you read How To Guest Post To Promote Your Blog from blogging expert Darren Rowse.

6. Mobile Social Networks and other Local Strategies

Yelp publishes millions of reviews about local businesses. Foursquare is a combination city-guide, friend finder and competitive game. It allows users to “check in” by cell phone at a local venue and announce this via other social networks such as Twitter.

Basic Strategy: Yelp, Foursquare, and other mobile social networks can be powerful marketing channels for small businesses. You should at the very least register accounts on the popular services and get to know them. If you have a restaurant or a retail store, for example, you’ll want to get to know Yelp pretty well. You can set up a business account on Yelp (no cost), which will let you answer questions about your business, track how many Yelp users view your business page, add information about your business, and announce special promotions. Similarly, you’ll want to sign up with Foursquare to take advantage of local advertising opportunities. Using Foursquare, you’ll be able to push promotions to potential customers who’re in the vicinity of your business.

You should also consider other local strategies. For example, you can add your business to Google Maps, or update your listing to include additional details. You can do the same on Bing.

Advanced Strategy: If you believe that your business can truly benefit from a presence on Yelp, Foursquare, or similar networks, you’ll want to do more than just register accounts with those services. For example, Yelp allows you to include a website URL for your business. Nearly all sites will let you upload photos to your profile, and photos will make your profile more trustworthy.

You can also proactively use Yelp and other similar services to promote your business. Ask your customers, friends and family who have used your services for a review on Yelp. You can encourage reviews by running promotions or discounts – offering free appetizers, for example, to a customer who will write a review about their meal at your restaurant (or to one who already wrote a review), or a small discount to a customer who hires you for carpentry work and mentions that they found you through Yelp.

Similarly, you can find ways to promote your business using Foursquare and similar networks. If you have a TV display in your store connected to a computer, you can display the people who are checking in. You can offer specials or discounts to the person who visits your location the most (this is similar to frequent buyer cards that many businesses have used for years).

Don’t forget to also consider how you can improve your use of other basic local strategies. For example, many small business websites are optimized for specific keywords or subject areas, but are rarely optimized for local searches. If you have a gift basket business, you’ll want to be sure that users searching for gift baskets in your geographic area will find you.

7. Comments and Conversations About Your Company

Whether or not you are a party to the conversations, people will talk about your company. How do you monitor and, when appropriate, join those discussions?

Basic Strategy: There are five simple steps you can take today to begin paying attention to conversations about your business.

First, set up Google Alerts. Google Alerts are free email updates from Google search results about any topic you’re interested in tracking. For example, I track, among other alerts, the names of our competitors, the name of our company, and certain other terms I believe are important to my business. Anytime Google adds something to its index that mentions my company or the other terms I’m tracking, I receive an immediate email notification with a link to that item. Alerts can be set up for web, blog, news, video, or groups searches.

Second, review the results in your web analytics data. At my company, we use Google Analytics. Google Analytics is a free tool from Google that provides detailed and very useful information about your website traffic and the effectiveness of your marketing efforts. When we run social media campaigns, we’ll often attach tracking tags to those campaigns so that we can properly monitor them in Google Analytics. This is important because without such data it will be nearly impossible for you to evaluate the success of your social media marketing efforts. But analytics are important for another reason: they’ll tell you which sites are sending traffic to your site.

Third, search Facebook. In August, Facebook rolled out a real-time search engine (the search box is on the top right of any Facebook page). One effective way to take advantage of Facebook search is to search for your company’s name to see who is talking about your company and what they’re saying. In several months, you’ll be able to search Facebook updates directly from Bing, which will be integrating Facebook public updates into Bing’s search results.

Fourth, search Twitter. You currently can search Twitter for real-time results (if you’re not logged in, just go to Twitter’s homepage). One easy way to monitor conversations about your company is to search for your company’s name. You can also currently do this on Bing, which is indexing Twitter updates. Very soon, you’ll also be able to search Twitter updates (and other social media content) via Google’s Social Search (Social Search was rolled out to Google Labs recently, as an experimental product). You can also use Twitter clients like TweetDeck or Seesmic to save searches and monitor in real-time whenever someone uses a specific word or phrase in a tweet.

Finally, take advantage of services that will, similar to Google Alerts, push data to you. I use and like BackType, which is a real-time search engine that indexes online conversations in thousands of blogs and social networks. I use BackType primarily to keep up with conversations in blogs. Every day, I receive emails from BackType with links to comments that include the keywords I’m monitoring. Without these alerts, I would be unable to monitor so many blogs, and my ability to respond to posts about my company would be very limited.

Advanced Strategy: If you’re having trouble keeping track of your various search strategies, you should consolidate your efforts and leverage one of the many applications that will help you monitor the social web. I have not personally used these services, but they appear to be held in high esteem by knowledgeable people who have. For example, truVOICE provides keyword monitoring of the social web with an emphasis on blogs and forums, while Radian6 pulls in a lot of information from the social web, analyzes it, and provides consumer sentiment ratings for your brand. A good resource to learn about paid social media monitoring tools is Mashable’s post Top 10 Reputation Tracking Tools Worth Paying For.

In addition to monitoring, you’ll need to decide how, when, and where you’ll engage in conversations. It’ll be very difficult for you to engage in conversations everywhere, so you should spend some time learning the various networks and deciding where you should focus your efforts. Looking at your website analytics data — if you own an online business — will help a great deal because it’ll help you to better understand where your traffic is coming from. If much of your traffic originates from Twitter and Facebook, for example, you’ll want to spend more time on those services.

8. Multimedia

Multimedia (video, photos, audio) is a bit more complicated for many small businesses to execute, but can provide excellent social media marketing opportunities.

Basic Strategy: YouTube has been constantly evolving and adding features that make it an attractive social site for small businesses. Although you don’t have to produce videos to participate on YouTube, you should consider whether simple videos can help your marketing efforts. For example, if you’re already posting videos to your blog, you can upload them to YouTube to reach a broader audience, and embed the video content in your blog posts. YouTube has also been adding more comprehensive activity updates for its users and has made pretty powerful analytics tools available so that you can evaluate the effectiveness of your video content.

Similarly, you could start a Flickr account for your business and post photos of your customers or your products (or both). Flickr offers a place where people can share photos with others, but also has discussion groups, many focused on local markets, that offer additional opportunities for you to market your business. You can also consider setting up your own Internet radio talk show using BlogTalkRadio, which is another way to use multimedia to speak directly to your customers. Get creative with it — own a restaurant? Start a call-in show for people to ask cooking questions. Are you a piano teacher? Perhaps you could start a show to talk about classical music.

Advanced Strategy: Advanced strategies using multimedia are complicated and typically benefit from using experienced consultants. One effective way to leverage video, for example, is to create content that has the potential to become viral. While I don’t believe you can set out to make a viral video (an incredible amount of luck is typically involved), there are a number of things you can typically do to build awareness about your small business using viral video (these strategies are beyond the scope of this post). Once you’ve created good content, you’ll want to distribute it using as many social networks as you can.

When you consider how you can leverage social networks, think about whether each network provides an audience or a technology solution (or both). For example, YouTube provides both a huge audience and a solution for uploading video files. Flickr can also provide both an audience and a technology solution, but not for every business. While your customers might not be on Flickr, you can still use Flickr as a place to store and tag your photos, and then distribute those photos to other social networks where you prefer to invest more time and effort.

9. Maintain Brand Consistency

We’ve discussed only a small handful of social networks. There are hundreds, if not thousands, of others, and new ones spring up every day. That means that your customers will have many different ways to find you. But they won’t find you if your brand is scattered across social networks using different usernames and profiles. Let’s review some strategies for making sure that your brand is consistent across social networks.

Basic Strategy: Usernames and user profiles are already showing up in search results. Do a search for your company’s name on Google right now — if you also have a Twitter account with the same name, odds are pretty good that the Twitter account will appear very high in the search results. This means that having a consistent username across the various social networks is very important. At a minimum, if you haven’t registered your company name on the major networks (Facebook, Twitter, LinkedIn, etc.), you should do that today. For many small businesses, their user accounts on social networks will be the highest ranked pages in search results.

You should also evaluate your email and web presence strategies. For example, are you using a Gmail email address when you can very easily be using a custom email address with your company name as your domain? Compare: restaurantname@gmail.com with john@restaurantname.com — which looks more professional? Similarly, are you hosting your blog at WordPress.com instead of on your own custom domain? Little details can make a difference.

Advanced Strategy: Things get a bit more complicated when you consider that there are many different social networks, and it’s tough to predict which of them will become popular and which will fail. Use a service such as namechk or KnowEm to see whether your username is available on dozens of popular social networks and if it’s not, to see which username could be registered across all social networks.

Maintaining name consistency is important, but isn’t enough by itself. You’ll also want to make sure that your brand speaks with a common “voice” across the social networks. This may be easier said than done. Social networks differ in significant ways from one another and present unique challenges for interacting with customers and potential customers on those networks.

Speaking with a common “voice” doesn’t mean that only one person should execute your company’s social media marketing strategy, but it does mean that everyone who speaks on behalf of your company in social media reflects your brand in a consistent way. I recommend you read Shel Israel’s recently published book “Twitterville,” for excellent tips and stories focusing on how large and small businesses can develop a consistent voice in social media.

10. Leverage Combinations of Social Media Tools

One of the best ways for small businesses to leverage social media marketing is to use various social networks in combination with each other.

Basic Strategy: At a minimum, you should do several things today to cross-market across the various social networks you’re most likely already using. Here are three suggestions:

First, connect your Twitter account to Facebook so that your tweets will appear in your public updates on Facebook. This will let you leverage your time on Twitter to also update your Facebook fans.

Second, connect your LinkedIn profile to your WordPress blog. LinkedIn allows you to publish, in your profile, synopses of the most recent blog posts on your blog. This application will automatically update your LinkedIn profile with your most recent blog posts.

Third, integrate Twitter tools into your blog. I like and use the TweetMeme retweet button on my blogs to make it easier for users to tweet about the blog posts. I also use the ShareThis tool to enable readers to quickly share content on multiple social networks.

Advanced Strategy: Advanced strategies require careful planning/execution and appropriate tools. In nearly all cases, your goal is to maximize the value of your content. For example, if you’re posting videos on YouTube or Vimeo, you can blog about those videos on your company’s blog. Then, you can tweet about the blog posts on Twitter (which I assume is integrated with your Facebook account). This way, you’ve taken one piece of content and found a way to leverage it across multiple social networks.

You’ll also want to consider ways that you can optimize the distribution to multiple social networks at the same time. Leverage tools to help you do this. For example, Ping.fm lets you update multiple social networks all in one go. Keep in mind that not all social networks will make sense for every business. Learn which networks are best for your business and find ways to leverage combinations of those networks to make your marketing more effective.

Conclusion

Social media marketing can be a phenomenal marketing channel for small businesses. I hope that the strategies I’ve outlined above provide a starting point for you to explore how you can leverage social media marketing for your small business.

And if you have additional resources to share or other helpful advice that’s worked for your small business (or thoughts about things to avoid), please take a minute and leave a comment. We’d love to hear from you.

More business resources from Mashable:

- 5 Advanced Social Media Marketing Strategies for Small Business
- Top 5 Business Blogging Mistakes and How to Avoid Them
- 10 of the Best Social Media Tools for Entrepreneurs
- 6 Must-Follow Steps for Selling in Any Economy
- 5 Easy Social Media Wins for Your Small Business

Image courtesy of iStockphoto, studiovision

Tags: business, List, Lists, small business, social media

This series is supported by Grasshopper, the Virtual Phone System designed for entrepreneurs. Learn more about Grasshopper at Grasshopper.com.

Whether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you’ll be constantly evaluating the tools that will help get your business to the next stage.

Even if the ink on the business plan isn’t dry yet, you want to be armed with the social media tools that will play an important role in company communication, product and brand promotions, and business development for your startup. Some of the tools in this list will be familiar, but it’s worth taking a moment to reframe how they might become power tools in a business context.

10. Monitter

As an entrepreneur, you need to know what people are saying about your company as well as your competitors. Enter Monitter, a service that monitors Twitter mentions in real-time in a multi-column interface reminiscent of TweetDeck. Simply input a search term into a column, add or remove columns as desired, and get an automatically-refreshing picture of what people are saying about your brand or competing brands in your space.

Pro Tip: By default, the Monitter interface is gray on black, which can be hard on the eyes. You can switch to a more typical color scheme by selecting the “light” theme in the menu at the upper right.

9. YouTube

You already know about YouTube, but have you thought about how it could help your business? Could your product benefit from an awesome video walkthrough? Could your marketing strategy include a viral video strategy that gets you lots of exposure at relatively low cost?

And now with Promoted Videos getting placement in AdSense units around the web, there’s even more incentive to think about leveraging social video as a brand exposure tool. If you can create interesting content that’s relevant to your brand or products, a positive visual association with your company can attract new interest, build company culture, turn inquiries into sales, and give back significant brand dividends over time.

Pro Tip: The most obvious and frequent business use of YouTube is for marketing and advertising, but don’t overlook other ways in which your company can leverage YouTube. Visual walkthroughs and FAQs can be a great boon to customer service. Videos of you and your team giving public presentations, speaking at conferences or engaging with the media can establish and enhance your company’s reputation as a thought leader. And don’t forget the utility of private videos for use in executive and new employee trainings and recording company events; access can be shared with only the people who should be able to see each item.

8. UserVoice

As a small business, it’s hard to juggle building and improving your products with supporting what’s already out there. That’s where UserVoice can help.

From bug reports to feature requests, UserVoice can help track and manage the feedback of your users and customers. Not only does it assure your userbase that you care about what they have to say, but it can potentially leverage the best suggestions from the people who are actually using your tool or service. Since users can vote on the ideas of other users, you can start to get a picture of the most-requested features and fixes for your app or service to feed back into your products’ lifecycles.

Pro Tip: You can also use UserVoice to get feedback on a limited release or beta version of a product by setting up a private forum or forums. You can send invites to specific email addresses, or limit your feedback to company-wide participants by restricting access by email domain.

7. MailChimp

Most reports and punditry on the death of email are a bit premature. The good old fashioned mailing list is still a good way to maintain relationships with customers, especially when done well.

The web-based mailing list manager MailChimp offers list management, tracking and analysis, and custom HTML templates for up to 500 subscribers and 3000 emails a month for free. Paid plans kick in at larger subscriber numbers. Featuring integration with WordPress, Twitter, Salesforce and more, MailChimp is the list manager of choice for an impressive list of heavyweights including Mozilla, Intel, Canon, Fujitsu, Staples and more.

Pro Tip: MailChimp has a well-documented API that allows you to integrate the service with your own existing applications, tools, content management system or CRM solution. There’s a growing list of plug-ins already created for a number of platforms.

[Disclosure: Mailchimp is a sponsor of Mashable]

6. Get Satisfaction

Great customer support is important, but it can also be time-consuming and costly. Get Satisfaction aims to help by leveraging the strength of your user community and cutting down on repetitive support costs.

Get Satisfaction provides a forum where your customers can get answers to questions, solutions to problems, and submit feature and new product requests. Those answers and solutions are stored and searchable over time, cutting down on support costs and building trust with your userbase.

Used by small businesses and large popular brands alike, Get Satisfaction gets rave reviews for human customer service and helping to build communities around brands and products.

Pro Tip: Embeddable widgets allow you to bring the conversation back to your own company’s site or even within your products themselves. Drop a searchable FAQ or a feedback tab or page right into your website or service to integrate the customer service experience right where your users need it.

5. Twitter

What would this list be without our favorite microblogging service? From best practices for brands to tips for executives to using Twitter for customer service, there’s no shortage of creative ideas for leveraging Twitter for your business.

Even if you’re not in a technically-oriented industry, you’ll want to know which influencers in your domain are on Twitter and which of your potential clients and customers are there (hint: probably a bunch). You’ll want to wrap your head around hashtags for business, and more certainly check out Twitter’s own guidebook for businesses (as well as our own guidebook, of course!).

Pro Tip: Try not to use Twitter as a purely broadcast medium; whether one person or several posts to your official account, make sure your company is listening and interacting as well as simply posting. Strive for authenticity in your company’s tweets and try to think of it as taking part in a conversation, not just another soapbox platform.

4. Facebook

Facebook is the other social networking giant you’ll want to be sure your business has a presence on. It’s another powerful tool for building relationships, raising visibility for your brand, and targeting your customer niche.

With a robust and relatively low-cost advertising platform, you can connect directly to the potential customers or clients who might want to know about you. Optimization tools help you fine-tune and target your ads more intelligently, and get detailed insight into who is responding to your ads.

Pro Tip: Authenticity is key here too for maximum impact. With changes that made Facebook Pages more like personal pages, your brand’s home on Facebook is no longer relegated to fairly static profile information. Since the Wall Feed is usually the main point of entry for your fans and visitors, think of it as an opportunity to provide some sort of utility to your visitors, whether it be information, entertainment, or relevant expressions of your company’s culture and mission.

3. Basecamp

If you’re like most startups, you’ve got a heck of a lot going on. You need to keep on top of your projects and open loops, not just internally but with your clients, partners, and customers as well. That’s where a good project management tool comes in.

Basecamp from 37signals is a great and cost-effective web-based tool for project management and collaboration. Featuring to-do lists, milestones for important due-dates, file sharing, blog-style messaging, wiki-style writeboards, time tracking, and integration with the excellent group chat product Campfire, basic plans for small businesses start at $24 a month.

Pro Tip: Add extra functionality to your Basecamp environment or integrate it with your existing systems in the extras and add-ons department. For example if you use Freshbooks, you can even invoice your Basecamp projects via Freshbooks.

2. LinkedIn

From hiring to networking with cohorts and potential clients to participating in groups and question threads, LinkedIn is a powerful social network for entrepreneurs and business professionals of all stripes. It’s a great place to both discover and research potential job candidates (with a reported 75% of hiring managers using it over Facebook and Twitter), as well as both keeping up with and extending your network.

Pro Tip: Although it’s not an overnight success solution, positioning yourself as an expert in the LinkedIn Answers domain(s) relevant to your business can be a great way to increase your authority and drive new interest to your business. Don’t underestimate the power of asking for advice here as well.

1. Google Apps for Domains

Startup costs for outfitting an office with networking and computing equipment are staggering enough as it is without even taking into account the software and maintenance components. One area for adventurous entrepreneurs to cut costs in the latter department lies in the realm of typical office staples: email, calendaring and the office suites businesses typically need to use to prepare documents, spreadsheets and presentations.

Instead of paying an IT staff to set up, host and maintain your own mail servers, Google Apps for Domains can handle custom email addresses at your own company’s URL. As an alternative to Microsoft Outlook worth considering, Gmail also integrates nicely with Google Calendar for your group calendaring needs.

And whereas once Microsoft Office was one of your only choices in the office suites department, Google Documents now handles document, spreadsheet and presentation preparation with aplomb — all the while making it easy to share and collaborate with colleagues without having to email documents around or check items out of a central repository.

Pro Tip: For the truly frugal, you can even opt for the totally free Standard Edition which includes basic Gmail, calendaring, Google Docs and Google Sites. Premier Edition will run you $50 per user per year, but increases user email storage to 25GB, adds more security features and guarantees you uptime and support.

Sound more professional and stay connected with Grasshopper, the Virtual Phone System designed for entrepreneurs. Grasshopper works just like a traditional phone system, but requires no hardware to purchase – it’s all managed online or by phone. Callers reach you whether you’re in the office, on your cell, or at home.

Get a toll free or local number, create extensions for employees, forward calls, get voicemails via email, and more – starting at only $9.95 a month.

Image courtesy of iStockphoto, cmcderm1

Tags: basecamp, entrepreneurs, facebook, google apps, google docs, linkedin, Lists, monitter, Skype, small business, social media, startups, twitter, uservoice, youtube

One of the things that we’ve been focusing on lately has been building tools to better manage our products and services. It’s amazing what a well designed tool can tell you about your business. When I say “tool”, I’m referring to an application. Whether it be a web app, a desktop app or even a simple spreadsheet, creating a good “tool” that can help you leverage data that you’ve collected, or even help you collect data to analyze is a great thing to have.

For example, our F-MyLife application leverages multiple ad networks to fill it’s inventory. It currently uses the AdWhirl SDK to do this and it worked great for a while; however, our buddies over at MobClix built a much better ad aggregation platform with far more networks and we’ve since moved most of our traffic to MobClix so they can manage it. Since the AppStore is a pain in the ass and getting an update out would have taken weeks, we were able to allocate all of our traffic to MobClix via AdWhirl and MobClix’s new platform was able to handle everything from there. We ran our ads like this for over a month and then we started noticing a dropoff in our revenue. We scrambled to find out what the problem was, but since we were filtering through data from multiple networks, it was nearly impossible to put two and two together.

We decided that in order to analyze all of this data and really see connections between everything, we were going to need to build something. So Shaun spent a few nights working on a web application that pulled in all of our data from all of our networks so it could be analyzed and displayed in a readable format along with some charts. This was a huge life saver. After reviewing the reports that we built for ourselves, we noticed a huge problem with our click-through rates and began working with everyone to resolve them.

Had we not built this tool, we probably would of never known the real cause of the issue. In fact, had we built this tool a month ago, we would of identified the bug earlier and we could have fixed it.

You don't always need to "roll your own solution" though. There are tons of products and services out there designed to fix problems just like yours, you just need to research them and set them up. A similar scenario occurred with our servers. We run FML/TWI & ProTip on Amazon's EC2 infrastructure and we monitor everything with Pingdom. The other night, we had a 6 hour downtime between 2am EDT and 8am EDT. The problem was remedied by a simple lighttpd restart; however, during that time, we lost a lot of revenue. This wasn’t the first time that this happened either! So, yesterday, we setup Scoutapp to keep an eye on our server load and monitor some other metrics (like MySQL). When we woke up, we were greeted with a bunch of alerts from Scoutapp telling us that we had 1 SQL query which was taking an awfully long time to run and bogging down the server. We logged in, identified the query, figured out why it was taking so long to run and remedied the problem by adding an index to one of our tables. Done!

If it weren’t for Scoutapp, we would of had to manually log into each server, every morning and manually check the slow query logs. This is painstaking and given that we’re a small company with hundreds of things in the works at any given time, we don’t have the free time available to check logs. Scoutapp saw a problem, let us know about it, and we fixed it. A tool saved our ass yet again.

This happens over and over in the software development business. After you’re done with the product, and it makes you a little bit of money, you NEED to build or setup tools that can help you manage your new business. If you don’t, you’ll spend all of your time managing your first product instead of working on your next.

Heartbeat was the first tool we built to manage our AppStore products. It’s been a great asset to us and after having had over a year of experience on the AppStore, we’re working on Heartbeat 3.0 which will incorporate all of the knowledge that we’ve gained through the past year.

It seems counter-productive when you’re a small company, but that’s when these little things help the most. You don’t have the time to do it all, so it’s important to automate as much of your business as possible. Services like Pingdom and Scoutapp have helped us maintain uptime on our servers. Others like Sifter and Tender have helped us keep track of bugs and deal with support issues from our customers.

There are a ton of other products and services out there that can help you run your business. If you can’t find one to meet your specific needs, spend some time, and build your own. Trust me, you’ll thank yourself in the long run.

Startup Building 101 –

Last night I posted the video of Mint CEO Aaron Patzer’s 45 minute presentation on building startups from the ground up. If you are an aspiring startup entrepreneur, you’ll want to watch that more than a few times. The candid disclosures and advice he gives is rarely seen in Silicon Valley.

Some readers requested to see the presentation deck as well, so here it is. Patzer shows how he raised and spent money, and generated revenue, throughout the lifecycle of Mint, from the very beginning to the $170 million acquisition. He also showed historical slides from early presentations to investors and compares those to the actual results.

I’m also re-embedding the full video below.

Crunch Network: CrunchBase the free database of technology companies, people, and investors

Your website is designed, the CMS works, content has been added and the client is happy. It’s time to take the website live. Or is it? When launching a website, you can often forget a number of things in your eagerness to make it live, so it’s useful to have a checklist to look through as you make your final touches and before you announce your website to the world.

This article reviews some important and necessary checks that web-sites should be checked against before the official launch — little details are often forgotten or ignored, but – if done in time – may sum up to an overall greater user experience and avoid unnecessary costs after the official site release.

Favicon

A favicon brands the tab or window in which your website is open in the user’s browser. It is also saved with the bookmark so that users can easily identify pages from your website. Some browsers pick up the favicon if you save it in your root directory as favicon.ico, but to be sure it’s picked up all the time, include the following in your head.

<link rel="icon" type="image/x-icon" href="/favicon.ico" />

And if you have an iPhone favicon:

<link rel="apple-touch-icon" href="/favicon.png" />

Titles And Meta Data

Your page title is the most important element for SEO and is also important so that users know what’s on the page. Make sure it changes on every page and relates to that page’s content.

<title>10 Things To Consider When Choosing The Perfect CMS | How-To | Smashing Magazine</title>

Meta description and keyword tags aren’t as important for SEO (at least for the major search engines anyway), but it’s still a good idea to include them. Change the description on each page to make it relate to that page’s content, because this is often what Google displays in its search result description.

<meta name="description" content="By Paul Boag Choosing a content management system can be tricky. Without a clearly defined set of requirements, you will be seduced by fancy functionality that you will never use. What then should you look" />

Cross-Browser Checks

Just when you think your design looks great, pixel perfect, you check it in IE and see that everything is broken. It’s important that your website works across browsers. It doesn’t have to be pixel perfect, but everything should work, and the user shouldn’t see any problems. The most popular browsers to check are Internet Explorer 6, 7 and 8, Firefox 3, Safari 3, Chrome, Opera and the iPhone.

• Cross-Browser Checks: Services and Test Suites
• 7 fresh and simple ways to test cross-browser compatibility

Proofread

Read everything. Even if you’ve already read it, read it again. Get someone else to read it. There’s always something you’ll pick up on and have to change. See if you can reduce the amount of text by keeping it specific. Break up large text blocks into shorter paragraphs. Add clear headings throughout, and use lists so that users can scan easily. Don’t forget about dynamic text too, such as alert boxes.

• Writing for the web

Links

Don’t just assume all your links work. Click on them. You may often forget to add “http://” to links to external websites. Make sure your logo links to the home page, a common convention.

Also, think about how your links work. Is it obvious to new users that they are links? They should stand out from the other text on the page. Don’t underline text that isn’t a link because it will confuse users. And what happens to visited links?

• W3C Link Checker

Functionality Check

Test everything thoroughly. If you have a contact form, test it and copy yourself so that you can see what comes through. Get others to test your website, and not just family and friends but the website’s target market. Sit back and watch how a user uses the website. It’s amazing what you’ll pick up on when others use your website differently than how you assume they’d use it. Common things to check for are contact forms, search functions, shopping baskets and log-in areas.

• Silverback – guerrilla usability testing

Graceful Degradation

Your website should work with JavaScript turned off. Users often have JavaScript turned off for security, so you should be prepared for this. You can easily turn off JavaScript in Firefox. Test your forms to make sure they still perform server-side validation checks, and test any cool AJAX stuff you have going on.

Validation

You should aim for a 100% valid website. That said, it isn’t the end of the world if your website doesn’t validate, but it’s important to know the reasons why it doesn’t so that you can fix any nasty errors. Common gotchas include no “alt” tags, no closing tags and using “&” instead of “&” for ampersands.

• 10 reasons your code won’t validate (and how to fix it)
• W3C validator

RSS Link

If your website has a blog or newsreel, you should have an RSS feed that users can subscribe to. Users should be able to easily find your RSS feed: the common convention is to put a small RSS icon in the browser’s address bar.

Put this code between your <head> tags.

<link rel="alternate" type="application/rss+xml" title="Site or RSS title" href="link-to-feed" />

Analytics

Installing some sort of analytics tool is important for measuring statistics to see how your website performs and how successful your conversion rates are. Track daily unique hits, monthly page views and browser statistics, all useful data to start tracking from day 1. Google Analytics is a free favorite among website owners. Others to consider are Clicky, Kissmetrics (still in closed beta yet), Mint and StatCounter.

Sitemap

Adding a sitemap.xml file to your root directory allows the major search engines to easily index your website. The file points crawlers to all the pages on your website. XML-Sitemaps automatically creates a sitemap.xml file for you. After creating the file, upload it to your root directory so that its location is www.mydomain.com/sitemap.xml.

If you use WordPress, install the Google XML Sitemaps plug-in, which automatically updates the sitemap when you write new posts. Also, add your website and sitemap to Google Webmaster Tools. This tells Google that you have a sitemap, and the service provides useful statistics on how and when your website was last indexed.

Defensive Design

The most commonly overlooked defensive design element is the 404 page. If a user requests a page that doesn’t exist, your 404 page is displayed. This may happen for a variety of reasons, including another website linking to a page that doesn’t exist. Get your users back on track by providing a useful 404 page that directs them to the home page or suggests other pages they may be interested in.

Another defensive design technique is checking your forms for validation. Try submitting unusual information in your form fields (e.g. lots of characters, letters in number fields, etc.) and make sure that if there is an error, the user is provided with enough feedback to be able to fix it.

• 404 error pages reloaded

Optimize

You’ll want to configure your website for optimal performance. You should do this on an ongoing basis after launch, but you can take a few simple steps before launch, too. Reducing HTTP requests, using CSS sprites wherever possible, optimizing images for the Web, compressing JavaScript and CSS files and so on can all help load your pages more quickly and use less server resources.

Besides, depending on the publishing engine that you are using, you may need to consider taking more specific measures – for instance, if you are using WordPress, you may need to consider useful caching techniques to speed up the performance.

• Best practices for speeding up your website
• Web page analyzer

Back Up

If your website runs off a database, you need a back-up strategy. Or else, the day will come when you regret not having one. If you use WordPress, install Wordpress Database Backup, which you can set up to automatically email you backups.

Print Style Sheet

If a user wants to print a page from your website, chances are she or he wants only the main content and not the navigation or extra design elements. That’s why it is a good idea to create a print-specific style sheet. Also, certain CSS elements, such as floats, don’t come out well when printed.

To point to a special CSS style sheet that computers automatically use when users print a page, simply include the following code between your <head> tags.

<link rel="stylesheet" type="text/css" href="print.css" media="print" />

• Printing The Web: Solutions and Techniques
• A List Apart: Going to print

Download the Ultimate Website Launch Checklist!

Just recently Dan Zambonini has published a very detailed checklist that covers both the pre-launch and the post-launch phase of the web site life cycle. Among other things his Ultimate Website Launch Checklist contains checks related to content and style, standards and validation, search engine visibility, functional testing, security/risk, performance and marketing.

The pdf-version is available as well. The checklist is a very useful reference that may help you in your daily projects and will help you to prevent errors and mistake once the site is released.

You may also want to consider the Quick Usability Check List by David Leggett that highlight some of the more common problems designers should address on their own sites in a Usability checklist of sorts. Not all of these items will apply to every website, these are just suggested things to look for in your own site design.

What other checks would you list?

Make yourself a to-do list and keep it handy to check over before making any website live. Are there any other points you would add? Share them in the comments!

About the author

Lee Munroe is a freelance Web designer from Belfast. You can see his other writings on Web design on his blog, or follow him on Twitter.

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Post tags: checks, design, launching, release, usability

What it does

We all are becoming more and more accustomed to turning to Twitter when we have to look up information. It is only fit, then, that different directories will crop up, giving us a good overview on any concept that we may be interested in. That is exactly what this website does – it collects information on different Twitter businesses, many of which include promotions.

This database can be browsed both alphabetically and by number of followers – the latter will give you something of an idea of the standing of each business. Moreover, the homepage highlights these businesses that have attracted the biggest numbers of followers so far, so that you can always see who are making waves online in a more or less immediate fashion.

Appropriately enough, you can tweet every featured company as links for doing so are provided.

On the other hand, if you want to have your business featured on the site you can do so effortlessly. This process involves setting down tags and so on. Furthermore, you can let twitterers know about any promotions through the site, and draw more attention to your business this way.

In their own words

“Twibs was created by a small group of people with one purpose: Give twitter users a place to find businesses on twitter. We are big believers in the power of twitter to connect customers with businesses. We’re working on making it easy for consumers to find businesses, both local and national. Keep in mind, we’re just getting started, so there may be small glitches and features missing, but don’t worry, we’re working hard for you to keep helping consumers find your business on twitter!”

Why it might be a killer

It is a direct way of knowing which businesses you can count on when it comes to the famed micro-sharing platform.

Some questions

How many businesses are already featured on the site?

Link: http://www.twibs.com
Our Review: http://www.killerstartups.com/Web20/twibs-com-twitter-business-directory

Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog.

Looking for a job? Consider creating your own. There are a number of social resources to help you connect with other entrepreneurs and get your business ideas off the ground.

Here are the top 10 social networks for entrepreneurs. Each helps entrepreneurs succeed by providing them with the guidance, tools and resources they need to setup their company and gain exposure.

Have another social site to add to this list? Tell us about it in the comments.

1. Entrepreneur Connect

Entrepreneur Media, the company that produces Entrepreneur Magazine, started a social network over a year ago specifically for entrepreneurs and small business owners called Entrepreneur Connect.   Like all social networks, you have the opportunity to create your own profile, explore the community, share ideas with other entrepreneurs and network. Unlike most social networks, this one frowns upon too much self-promotion and applauds idea sharing. 

You can use this network to connect to service providers, suppliers, advisers and colleagues.  Just like LinkedIn and Facebook, there are professional groups that you can join or create.  Another cool feature is that you’re able to start your own blog and possibly have it appear on the main page.  This is similar to what Fast Company has done with their website.

2. PartnerUp

PartnerUp is a social network for entrepreneurs who are searching for people and resources for business opportunities.  Anyone can join, but business partners, co-founders, executives and board members will get the most out of this one.  In this network, you can ask or offer advice, find commercial real estate and find service providers like accountants and marketers for your business. 

The big differentiator with this social network is the commercial real estate “MoveUpSM” program that serves entrepreneurs who have experienced a hard time trying to find office space for their business.  They also have a Resource Directory that allows small and mid-sized businesses to advertise their services.

3.  StartupNation

Most social networks neglect the content aspect that makes StartupNation so useful.  With articles, forums, blogs, on-demand seminars, and podcasts, entrepreneurs will be better prepared for their ventures and have the resources required to make better business decisions. 

There are a wide range of topics being discussed on StartupNation right now, including business planning, marketing and web-based business.  The site also offers a series of competitions, such as a dorm-based 20 contest and an elevator pitch competition. If you’re an entrepreneur or hope to become one, this site is definitely one you can’t miss out on.

4.  LinkedIn

It’s difficult to leave LinkedIn off of any social networking list because it’s so useful for anyone who’s either searching for a job, is trying to network with like-minded individuals, or building a company.  LinkedIn offers many resources for entrepreneurs, such as groups, including the very popular “On Startups” group that has over 54,000 members. 

Entrepreneurs on LinkedIn should brand themselves properly so they can attract the right kind of business opportunities, and perform searches to find service providers or partners.  As an entrepreneur, you should also be looking to participate in LinkedIn Answers, events and applications to spruce up your profile and become a valuable member to your community.

5. Biznik

This isn’t another LinkedIn clone.  Instead, Biznik brands itself as a social network that “doesn’t suck.”  The Biznik community is composed of freelancers, CEOs, and the self-employed.  Like the other networks, this is a place for you to share ideas, instead of posting your resume.  It is mandatory for all members to use their real names and provide real data, and Biznik editors actually review all profiles to ensure compliance with that policy.  There are three levels of membership, including basic, active ($10 a month for an enhanced profile) and supporting ($24 a month for increased visibility).

6.  Perfect Business

If you want to meet thousands of serious entrepreneurs, experts and investors from a variety of industries, then Perfect Business might be the perfect social network for you.  The type of people you’ll find are potential business partners, potential clients and advisers. Additionally, the site has leading business partners like Entrepreneur and Virgin Money.

From business networking to a video center where you can learn from successful entrepreneurs, a business plan builder and even an investor center, you’ll have most of the resources you need to create or regenerate your business. There is a free basic membership and a gold membership that costs $29.99 per month.

7.  Go BIG Network

The Go BIG Network embraces job seekers, in addition to funding sources, service providers and entrepreneurs.  In this social network, you post requests for help, which are then routed to other people in the network that can answer your questions or support you.  Members of this social network can search through profiles of other members, contact them or post a request (a classified ad) to talk about what they are looking for (such as a business partner).  The profiles on this network are targeted and specific so it’s easy to find an investor in a particular region.

8.  Cofoundr

The Cofoundr network is made up of idea makers, entrepreneurs, programmers, web designers, investors, freelancers and executives.  The primary purpose of joining this network is to start a new web venture.  Unlike most of the social networks already listed here, Cofoundr is a strictly private network, which means that you can’t view member profiles before you register for an account. 

Membership requires having a valid university or work email address, which means high schools students and younger aren’t allowed.  The first thing you have to do is sign up, then specify your abilities and the people you are trying to network with and finally, post your idea on the bulletin board or in the forum.

9.   The Funded

The Funded is an online community of entrepreneurs who research, rate and review funding sources.  Entrepreneurs can view and share terms sheets to assist each other in finding good investors, as well as discuss the inner workings of operating a business.  General benefits of this site include viewing facts, reviews and commentary on funding resources, and accessing RSS feeds of the most recent public comments by members. 

By joining the site, you have access to detailed fund profiles with specialty, reference investments, and investment criteria, in addition to accessing partner vCards that have full contact information of all partners at venture funds.  In order to get any value out of this social network, you pretty much have to become a member.

10.  Young Entrepreneur

If you’re young, entrepreneurial and socially active or just curious, then Young Entrepreneur is a great starting point for you.  This community appears as a discussion forum, with topics such as e-commerce, search engine optimization, marketing, IT & Internet, and franchising.  Aside from their main forum and threads, there is a popular blog and some great videos. 

More business resources from Mashable:

- 5 Startup Tips From the Founder of Gmail and FriendFeed
- Startup Hacks: 7 Ideas for Building Your Team
- Startup Hacks: An Early Stage Checklist

Image courtesy of iStockphoto, askhamdesigns

Peter Kim is a Senior Partner at Dachis Corporation.  He blogs about social computing and marketing at Being Peter Kim.

Over the past couple of months, I’ve been curating a list of social media marketing examples.  The list started with 100 examples (including 35+ from Mashable) and has since tripled in size with the participation of over a hundred contributors with examples from companies around the world.

We could probably come up with 3,000 examples instead of 300 – but the current set already gives us a pretty good sample to think about.  One takeaway: for now, those neurotic about missing “what’s next” can relax a bit.  Consumers still use a broader set of social tools than corporations, but new categories of tools aren’t emerging rapidly today, giving brands a chance to catch up.  It’s time to master the last big thing while you have a chance to catch a breath.

As corporate adoption emerges, there’s nothing wrong with learning lessons from others and making them your own.  Start by making sure you have all of your bases covered with the major tools.  In other words, copy and paste the items below, then fill in the blanks with your own company-driven effort.

Here’s a framework of 22 tools to consider with notable brand examples:

1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe, Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, EMC)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM, Mountain Dew)
7. Events and meetups (Molson, Pampers)
8. Mashups (Fidelity Investments, Nike)
9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
11. Organization and staffing (Ford, Pepsi)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson, McDonalds)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations – social media releases (Avon, Intel)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines, Target)
22. Wikis (Second Life, T-Mobile Sidekick)

And use this username check tool to see if your brands/preferred handles are still available.

I haven’t found a single company doing all of these today. Forget divining a big, meaningful business objective before getting started – you’ll end up in analysis paralysis. Just make sure you’re making an existing business function better and get started.  Today.

Image courtesy of iStockPhoto, cmcderm1

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