Last night I posted the video of Mint CEO Aaron Patzer’s 45 minute presentation on building startups from the ground up. If you are an aspiring startup entrepreneur, you’ll want to watch that more than a few times. The candid disclosures and advice he gives is rarely seen in Silicon Valley.

Some readers requested to see the presentation deck as well, so here it is. Patzer shows how he raised and spent money, and generated revenue, throughout the lifecycle of Mint, from the very beginning to the $170 million acquisition. He also showed historical slides from early presentations to investors and compares those to the actual results.

I’m also re-embedding the full video below.

Crunch Network: CrunchBase the free database of technology companies, people, and investors

Facebook writes that “you can now incorporate Facebook Connect into your site in 3 easy steps.” The process is simple. First, you enter the name of your site and its URL. Then Facebook asks you to download and then upload a special file to your site’s main directory. And.. that’s about it. Once you’ve done that, Facebook will present you with its Playground — a list of code snippets you can embed on your site to round out the functionality, including Login buttons, profile photos, publishing items to News Feeds, and rendering photos of a user’s friends.

Deciding to put their little wizard to the test, I tried to implement Connect on one of my personal sites (note that I’ve never tried to implement Connect before so I really didn’t know what I was doing). And to my surprise, it worked: I managed to have a very basic form of Connect up and running on my site within all of two minutes. It will obviously take longer to make sure the new icons and buttons play nicely with your site’s design, but it’s really surprisingly easy.

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

It’s an extension of something called the “finger protocol” that was used in the earlier days of the web to identify people by their email addresses. As the web expanded, the finger protocol faded out, but the idea of needing a unified way to identify yourself has not. That’s why you keep hearing about OpenID and the like all the time.

But those standards, while open, have failed to latch on in a meaningful way with the public at large. One of the holdups is that you have to set up a website or service you use to be your OpenID. It’s relatively easy to do, and you may already have one ready to go, but just not realize it. But it’s still kind of tricky to explain to a regular web user — wait, you login with your website?

But something everyone on the web knows is their email address. And they’re conditioned by services like Google and Facebook to use it as their identifier. The problem with it has been that it’s just a string of text, nothing more. You cannot attach information to it to let others know a bit more about you — something vital for true identification. Then idea behind WebFinger is that you should be able to attach any information you choose to your email address.

The excitement today is that a group of Googlers have apparently finally not only gotten Google’s support to pursue the project, but that they have started working the technical details. As Googler Brad Fitpatrick writes today:

In other words, we’ve eliminated both technical & political hurdles. We can now work on this spec, implement, push, try, rinse, repeat…. until we’re all reasonable happy.

Googler Brett Slatkin (incidentally, Fitzpatrick’s partner in making PubSubHubbub) explains to us that while it hasn’t been turned on yet, and that there’s still a lot of work to do on the spec, the idea is to go into testing mode soon. Fitzpatrick notes that there will be a small experiment going on internally with some Googlers’ Gmail accounts.

Without knowing much about the technical details behind it, the core idea behind WebFinger immediately strikes me as a good one. It’s taking something everyone knows on the web (your email address) and making it immensely more valuable as a way to identify yourself and information about you. Exactly what kind of information? Here are some of the ideas from the WebFinger Google Code page:

• public profile data
• pointer to identity provider (e.g. OpenID server)
• a public key
• other services used by that email address (e.g. Flickr, Picasa, Smugmug, Twitter, Facebook, and usernames for each)
• a URL to an avatar
• profile data (nickname, full name, etc)
• whether the email address is also a JID, or explicitly declare that it’s NOT an email, and ONLY a JID, or any combination to disambiguate all the addresses that look like something@somewhere.com
• or even a public declaration that the email address doesn’t have public metadata, but has a pointer to an endpoint that, provided authentication, will tell you some protected metadata, depending on who you authenticate as.

This is definitely something to watch for in the coming months.

[photo: flickr/chris owens]

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

To help streamline its sites, Google has been using an internal tool called Page Speed, and starting today it’s opening up the tool to the developer community. The newly open-sourced tool is a Firefox plugin that integrates with Firebug, making suggestions on how to speed up your site based on best practices.

From the Google blog post:

For example, Page Speed automatically optimizes images for you, giving you a compressed image that you can use immediately on your web site. It also identifies issues such as JavaScript and CSS loaded by your page that wasn’t actually used to display the page, which can help reduce time your users spend waiting for the page to download and display.

If this sounds familiar, it’s because Yahoo offers a similar tool for Firefox called YSlow, which is also meant to help developers streamline their websites.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

Let me take a step back. OpenID is a distributed single sign on solution that allows people to sign into different services with the same login credentials. There are two ways companies/websites can participate in the OpenID framework – as “issuing parties” or as “relying parties.” Issuing parties make their user accounts OpenID compatible. Relying parties are websites that allow users to sign into their sites with credentials from Issuing parties. Of course, sites can also be both. In fact, if they aren’t both it can be confusing and isn’t a good user experience.

All the big guys are now Issuing Parties, which allow their users logging in all over the Internet with those credentials. But none of them accept IDs from anywhere else, so anyone that uses their services has to create new credentials with them. It’s all gain, no pain. There are two exceptions – AOL Mapquest and Google’s Blogger – but for the most part the big guys are issuers, not relying parties. And that has led us in the past to accuse them of exploiting OpenID for their own benefit without giving back to the community. See our post Is OpenID Being Exploited By The Big Internet Companies?

Facebook has been a wild card with OpenID. They’ve talked about adopting it eventually, but their Facebook Connect product has actually muddled the situation – Facebook actually competes directly with OpenID when allowing users to sign in to third party sites via Facebook Connect.

Now that’s going to change, and we’ll soon see users have the ability to sign in to Facebook using, say, their MySpace credentials if they choose to. I like the thought of that.

But it still may be a while before we see the other major players take similar steps. Facebook has never really had notion of a user ID – you’ve always logged in with your Email address, which could have come from any number of other services, so Facebook isn’t really sacrificing much here. Instead of a user name, Facebook members are assigned a meaningless user ID number (though they’re experimenting with vanity pages).

Contrast that with Yahoo and Google, both of which have built up their own login systems, which can be used across multiple services using a single persistent account name. Users benefit because they can seamlessly jump between services, and Yahoo and Google get their users to stay within their own suite of products. There’s a good chance they’re not going to give that up so readily.

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

The record industry has approached Apple’s App store with a somewhat amusing amount of hesitation. When the App Store first launched last summer, a few major artists tested the waters with some obnoxiously basic apps, sometimes consisting of little more than a splash screen and a handful of their songs. But things are beginning to change. Leading the charge has been Nine Inch Nails, which partnered with Tapulous last fall to release a special NIN version of Tap Tap Revenge and more recently launched a robust ‘NIN Access’ app that offers fans a library of rich media, news, and social features. The app’s reception has been overwhelmingly positive, with over 75% of reviewers giving it five stars.

Now the major record labels (and countless indie bands) are looking to get in on the action. Enter Mobile Roadie, a new application platform that allows bands to quickly deploy their own custom applications to the App Store. For a relatively small fee, bands can use Mobile Roadie’s mostly-automated system to build their apps and have them posted to Apple’s App Store in as little as a week (and the majority of the wait is from Apple’s still-mysterious approval process).

The application supports a wide range of content, including photo galleries, streaming music (which can be linked to songs for purchase on iTunes), YouTube videos, a list of upcoming shows, and interactive features, like a ‘fan wall’ where users can post comments and photos in real time for all to see. On the backend, bands will have access to an intuitive CMS, where they’ll be able to update photos and video, manage comments, and post news stories. They can also choose what price they’d like their app to sell for on the App Store.

CEO Michael Schneider acknowledges that there are other media platforms available, like Kyte, but says that these can run thousands of dollars apiece. Mobile Roadie is substantially cheaper, running $399 for intitial setup and then $29 a month after that. For larger bands that receive over 1000 installs, there’s an additional 1 cent per month, per install charge. The company is currently in talks with every major record label (some of which are already testing the app), and has forged an exclusive partnership with The Orchard, a leading indie distributor.

I’ve tried out a few of Mobile Roadie’s apps, and for the most part they seem to work quite well (though if a band doesn’t upload many media assets the app feels a bit barren). The company has positioned itself well in a space that is about to really take off, especially once the iPhone 3.0 software hits and users will be able to see updates in realtime from their favorite bands without having to open the application manually.

If you’d like to check out a band’s app built on the Mobile Roadie platform, you can see a directory of their apps here.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Google is now making it easier for Websites to surface Friend Connect features with what it is calling the Social Bar. This is a toolbar that Websites can add to their homepage or any other page they wish, and then they can add links for drop-down gadgets that lets site visitors do things such as sign in via Friend Connect, see who else has signed in recently, check out comments, or site members, all from Social Bar. Here is an example.

Basically, the social bar is a small strip that webmasters can layer on top of any web page, either at the top or at the bottom. That way, website visitors are provided with a bit of information, and the bar also lets them interact with any social feature the site incorporates through drop-down gadgets. As Software Engineer Christopher Wren explains in the announcement blog post, this is a good way to save on pixel space and keep putting the actual content of the site forward first.

Here are some of the gadgets Websites can include in the Social Bar, from Google’s brand new Social Web blog:

• On the far left, visitors can join your site, see their identity, and edit their profiles and settings.
• Your visitors can also delve into your site’s activity stream to see what’s happening throughout your site. It includes links to recent posts made anywhere on your site, helping other visitors quickly find where the hottest conversations are taking place.
• The wall gadget can host a discussion for the whole site, a section of pages, or each individual page, letting your visitors easily read and leave comments.
• Lastly, visitors can see the other members of your site, check out their profiles to see how like-minded they really are, and even become friends.

The toolbar approach is both an attempt at ubiquity and invisibility at the same time. Google wants Friend Connect to be everywhere, but at the same time it doesn’t want to seem too pushy about being everywhere. Hence, the seemingly innocuous toolbar. But that toolbar expands with pop-down gadgets, which takes advantage of Google’s strengths with creating gadgets in iGoogle and elsewhere. Can a Facebook Connect toolbar be far behind?

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

Picasa, the popular free photo management software made by Google, has finally made its way to the Mac. The application has long been noticeably absent on the Macintosh – especially given the fact that it has been available for Linux (which typically lags behind Macs and Windows) since 2006. It’s also a direct competitor to Apple’s long running iPhoto product, which has come with all new Macs for years. So how does it stack up?

In my brief testing the application seems to be very snappy (much faster than iPhoto), though it lacks the sleek look of Apple’s products. Photos import quickly, effects are easy to find and apply, and most things are intuitive, though the folder browsing can be a little confusing. It might not be as pretty as iPhoto, but I won’t be surprised if power-users make the switch (or at least consider it).

One of the biggest differences between Picasa and iPhoto is that Picasa doesn’t move or reorganize images, but instead keeps track of where your images are scattered across your hard drive and allows you to view them in one place. For users that manually manage their photos by sorting them into folders, this is a very welcome change. In contrast, iPhoto has long transfered your photos to its own library, and encouraged users to sort their photos through the app itself.

Given that iPhoto has come preinstalled on every Mac for years, Google is doing doing everything it can to make Picasa play nice with your existing library. While users can typically modify any image on their hard drive directly from Picasa, all images in iPhoto’s library are treated differently: the application will copy these images to a new location, and only then apply edits. The application also allows users to revert back to previous versions.

Picasa is a welcome alternative to iPhoto, but it’s still premature to drop iPhoto entirely. It’s highly likely that Apple will unveil a new version of iPhoto at tomorrow’s Macworld keynote, and you can be sure that it will include some significant enhancements.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

There are way too many comment login systems out there. Each blogging platform (Wordpress, Typepad, Blogger) has its own login system, then there are the cross-platform commenting systems like Disqus and JS-KIT. But many of these will soon give way to Facebook Connect and Google’s Friend Connect.

I am talking about just the ID people use to login, not the commenting systems themselves. We adopted Facebook Connect as a login option for anyone who wants to leave a comment on TechCrunch, and it already accounts for more than 20 percent of our comments. FB Connect is also now available to any of the 500,000 blogs and sites that use the JS-Kit commenting widget, and Disqus is planning on implementing Facebook Connect before the end of the year.

Other blogs are adopting Google’s Friend Connect (which lets people login with various email credentials, or even Twitter). JS-Kit is also working on adding Friend Connect, as well as MySpace ID as login options.

All of this choice is great, except that already there are six different login options in The JS-Kit widget (Guest, Existing JS-Kit, New JS-Kit, Haloscan, OpenID, FB Connect). Pretty soon we’ll need the equivalent of a “Share This” button, perhaps a “Universal ID” button, that will then open up to all the options. But I think that’s too much. Engineers may feel it is egalitarian, but consumers run away when they are presented with more than 3 or 4 options.

That is why I think Facebook Connect and Google Friend Connect will win in the end (Sorry, MySpace). People may have IDs for the various blogging platforms or commenting systems, but most don’t identify with them. It is a necessary inconvenience. They identify with Facebook or their email because that is where they manage their personal and professional lives.

In addition to replicating the comments on your Facebook News feed, the JS-Kit implementation also supports embedding Facebook photos and YouTube videos directly into the comments. It makes commenting much more personal when you know your friends will see it in Facebook. It also has the potential to reduce the amount of comment trolling and general incivility that has taken over many blog comments (we hope).

Update: No sooner did I post this than I learned that not only is Disqus working on a Facebook Connect plugin, but so is Six Apart (for Movable Type), Wordpress, and MediaWiki. Here is an entire Facebook Connect plugin directory. Grou.ps is also adding FB Connect.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

Google’s universal sign-in system, Friend Connect, which just opened to all Websites two weeks ago, now accepts Twitter IDs as a sign-in option. That means when you visit a participating Website that accepts Friend Connect as a log-in option, you can sign in using your Twitter account. If any of the people you follow on Twitter are also members of the third-party site, they will automatically be added as your friends.

Friend Connect also supports IDs from Google, Yahoo, AIM, and OpenID. For instance, I tried this on the Go2Web2.0 blog, which has implemented Friend Connect, and it gave me the option to use my Gmail or Twitter accounts (I could also use Orkut or Plaxo). I used my Twitter sign-in without a hitch. (Update: Actually, this is a little confusing, but it signs you in first using one of the four credentials above and then asks you if you want to add Twitter).

The race is on between Friend Connect, Facebook Connect, and MySpaceID to sign up the most third party sites. Adding Twitter as an issuing party is a big win for Friend Connect because sites are going to choose the sign-in system that gives their visitors the most options and broadest reach.

There is nothing stopping sites from implementing more than one sign-in system, but at some point presenting visitors with too many options becomes confusing. For instance, we use Facebook Connect, in addition to our own sign-in system. Should we add Friend Connect? Probably. MySpaceID?

It’s only been a couple weeks since these have become widely available, and already universal sign-in is anything but. Here is a list of sites that are live with Facebook Connect, and some example Friend Connect sites can be found here (if anyone has a more comprehensive list of sites live with Friend Connect, please add to comments).

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.