MySpace, in an all out war with Facebook over this year’s prize (socializing the web), is relaunching their Data Availability product today under a new name and announcing some snazzy new partners.

Goodbye, Data Availability. Hello MySpaceID.

Along with the renaming ceremony, MySpace is also announcing two new partners: Netvibes and Vodafone (the latter is an interesting mobile play for MySpace).

MySpaceID is roughly analogous to Facebook Connect, which had their own coming out party last week. Sites can add various elements of MySpace ID to allow their users to log in via their MySpace credentials, display their profile information, and find MySpace friends who are using those sites. Starting early next year, MySpace says, they will add the other features that Facebook Connect has now, such as publishing activities from partner sites to MySpace, and syndicating MySpace activities to partner sites. MySpace will also allow partner sites to take new user registrations beginning with their MySpace credentials and basic profile information.

The crucial difference between MySpaceID and Facebook Connect is the software stack. Facebook uses proprietary software and methods, although they say they will open up over time. MySpace has embraced open standards across the board, including OpenID, OAuth and Open Social. The benefit, they say, is that sites will be able to implement other competing services that are also on the open stack with few implementation changes. Yahoo, for one, is rumored to be taking a similar approach.

MySpace also plays nicely with Google Friend Connect, allowing users to log in to sites that have implemented Friend Connect with their MySpace ID. Facebook stubbornly refuses to play ball with Google - they seem to want that direct software connection with partner sites.

It’s clear that small sites are eating this stuff up (hey, we launched Facebook Connect the first chance we could). But the larger guys are taking their time. MySpace’s original launch partners - Twitter, eBay and Yahoo - are yet to implement it. And few of Facebook’s original launch partners have shipped the service, either (Digg is rumored to be waiting until at least the middle of next year).

But one key feature of both products - the ability to tell MySpace or Facebook a user’s email address and get back all of their friends on those services - is likely to quicken the adoption rate by large partners. They want to fill out their social graph as quickly as possible and link up all those users as friends. Both of these services make that happen.

Screen shots of the details of MySpaceID are below. I’ll be interviewing MySpace COO Amit Kapur on Tuesday morning in Paris at the Le Web conference as well, and MySpaceID will be one important area of the discussion.

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The aptly named ThatsMyFace will take two photos of you head - one frontal and one profile, and a couple of hours late will have a full 3D model of your head. They’ll show you all kinds of fun stuff, like what you’ll look like at 60 or if you were a different race. They’ll also give you an “attractiveness rating” (I see Facebook App potential here).

But by far the coolest part of the service is the sculpture area. They’ll create up to a life size head sculpture for you with a 3D printer, for the exceptionally reasonable price of $2,000 (smaller sizes are much cheaper).

This is, of course, the perfect gift for the man or woman who has everything, and a stalker’s dream come true (assuming they can get two pictures of whoever they’re stalking). It’s also perfect for TechCrunch readers, which is why we begged until they agreed to let us give one of these away for free.

Tell us why you must have this in the comments (use your real email), and whoever gives the most entertaining reason wins (you also have to agree that it’s ok for us to post a picture of the final product). You get the $299 version, which is a life-sized face mask shown in the pictures and the video below (skip to the end, and turn the sound down, trust me):

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As we wrote last week, Facebook is turning parts of its application platform open source, the company announced today. It’s available here for download.

This comes a little more than a year after Facebook Platform first launched to allow third party developers a way to get their applications directly onto Facebook. The company says more than 24,000 applications have now been built on the platform and more than 400,000 developers are building these applications. 140 new applications are added to the directory each day. “Nearly all” Facebook users have added at least one of those applications.

Facebook Open Platform is licensed under the Common Public Attribution License (CPAL), except for the FBML parser, which includes Mozilla source code, which is licensed under the Mozilla Public License (MPL).

Facebook says they’re doing this “to give back to the developer community.” That may be somewhat true, but the key reason for fbOpen is to compete with OpenSocial, the Google/MySpace/Yahoo/AOL led open source competitor to Facebook Platform.

Competing social networks, including the still-larger MySpace, are lining up against Facebook via OpenSocial. This is their way of responding.

It may be too late. Tellingly, Facebook was unable to line up any partners to add to today’s announcement, although some social networks we’ve chatted with say they will almost certainly implement it in the near future.

More details here.

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Today marks another milestone for San Francisco based contextual search engine Powerset. They’ve launched a showcase for their user search experience - effectively the search engine minus the web crawl. For now, Powerset queries only Wikipedia and augments results with data from Freebase. The product launch comes just a day after reports that the company is being shopped to potential buyers by investment bank Allen & Co.

I have been able to test Powerset via their labs site for the last few weeks. I wrote about it last month, and the version that just launched is very similar.

There is no way to look at Powerset today and determine if it can be as disruptive to search as Google was when it launched almost a decade ago. That’s because it only queries Wikipedia, and so there is little need for proper ranking algorithms to sort the good from the bad results.

But what user can see is how effective a way it is to gather information quickly. For someone doing research, Powerset effectively removes a number of steps towards getting to the final information. It is particularly effective when the information needed is on many different web pages.

For example, a query on Powerset of “when did earthquakes hit tokyo” yields stunning results. Try this query at Google or even wikipedia to compare - instead of just picking out keywords that are in your query and on a web page, Powerset is actually making some sense of the content included in the wikipedia pages:

The way that Powerset returns queries means that answers are often found in the result snips, as above. They are also structuring a lot of the Wikipedia and (and already structured Freebase) data and inserting it into results. So a search for “Bill Clinton” shows results, but also shows Freebase structured data along with additional query refinements to get to more information. The important thing below isn’t the structured data in the results, its the fact that you can click on the action words and drill down into very specific queries (to find, for example, what bills he signed, or which Supreme Court justices he nominated, or who he slept with).

Powerset is indexing web pages much differently than normal search engines, which generally just record content to match against keyword queries. Instead, Powerset is trying to understand the content on the page so that it can be matched meaningfully to queries later. Even queries that don’t use matching words.

Indexing the web is expensive, though, and Powerset’s way of doing it requires even more time and computing power dedicated to a web page. That’s why they say they aren’t indexing the entire web yet - the company has raised just $12.5 million (plus another $8 million or so in bridge loans from investors). To index the web will require a new round of financing (see the first paragraph above about their sale/financing efforts).

Powerset is has taken a lot of criticism for their goal of trying to redefine how people search the web (including from us). But their lofty goals are what makes Silicon Valley so great - succeed or fail, Powerset is trying to do something pretty spectacular.

The company has also created a demo overview video - see below.

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Don’t they say good things come in threes? Well, regardless, we’ve heard from multiple sources that Google will launch a new product on Monday called “Friend Connect,” which will be a set of APIs for Open Social participants to pull profile information from social networks into third party websites.

MySpace launched Data Availability on Thursday, a competing product. Yesterday, in a suspiciously timed pre-release announcement, we heard about Facebook Connect, another similar product (with a nearly identical name to Google’s Friend Connect).

Like Data Availability and Facebook Connect, Google’s Friend Connect will be a way to securely send personal profile data, including friend lists, presence/status information, etc., to third party applications, say our sources. The primary benefit of these services is to allow users to maintain a single friends list and to coordinate social activities across different sites that perform different services. See my post on the Centralized Me for more of my thoughts on this.

The reason these companies are rushing to get products out the door is because whoever is a player in this space is likely to control user data over the long run. If users don’t have to put profile and friend information into multiple sites, they will gravitate towards one site that they identify with, and then allow other sites to access that data. The desire to own user identities over the long run is also causing the big Internet companies, in my opinion, to rush to become OpenID issuers (but not relying parties).

If what we hear is correct, Google’s offering may not be as attractive as MySpace’s and Facebook’s. Google may be keeping a tighter reign on data, requiring third parties to show it directly from Google’s servers in an iframe. By contract, MySpace and Facebook are sending data via an API and trusting third parties not to abuse it (with strict terms of service in case they violate that trust). That flexibility also allows those third parties to do more with the data, including combining it with their own data before displaying it.

We’ll have to wait until Monday for the exact details, though. But what’s clear is that Google wants to get in between social networks and the web sites that want to access their data. By controlling the flow through Open Social and the new Friend Connect product, they can effectively become a huge social network without actually having a, well, social network (unless you count Orkut).

Google’s been scrambling for partners to announce on Monday as well. So far our understanding is they have their own Orkut and Plaxo. Compare that to MySpace (Yahoo, eBay and Twitter, plus their own PhotoBucket) and Facebook, which announced Digg as an early partner.

Another limiting factor with Google’s product is that, unlike Facebook and MySpace, they do not already control user profiles for tens of millions of active users. That means they’ll quickly need to get big partners on board as well. Will MySpace help them? They may - MySpace is already part of Open Social and said on Thursday that they will adopt Open Social initiatives in this space once they are defined. We’ll see.

More details as they come in.

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Those of you who remember MeasureMap are long time readers of this blog. It was a blog-centered analytics service that first surfaced in August 2005. The service was created by San Francisco based Adaptive Path. The first details emerged in October 2005.

It was Google Analytics but just for blogs. It told you stats based on posts and other key blog features. By November 2005 Google had copied some of the features. And a couple of months later, before MeasureMap had even officially launched, they just bought it outright.

Since then, nothing. Founder Jeffrey Veen became the User Experience Manager and has been associated with a number of projects. Measure Map simply faded and was forgotten.

Except, not completely. Today Google emailed early MeasureMap users and said:

About your Measure Map account

Remember Measure Map? A couple of years ago, we gave you an account on an
early alpha test of our blog analytics software. Since then, a lot has
happened. We got acquired by Google, we redesigned their Analytics app, and
we’ve since rebuilt Measure Map from the ground up.

I’m writing you because we need to move everyone over from their Measure Map
accounts to the new version at Google. If you’re no longer interested, no
problem. You can stop reading this now. But if you’d like to try out the new
service, here’s how: [instructions followed]

I went through the signup process, which requires a Google Analytics account and tracking pixel. They then said “Great! You’re all set. We’ve got a few things to set up on our end. We’ll send you an email when we’re ready (soon!) and explain how to log in.”

I’m emailing Google now to see if they’ll give more details on the planned launch and how it will be different from Google Analytics.

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Yahoo’s CTO Ari Balogh and Chief Architect (Platforms) Neal Sample filled in a few more details today around their new Yahoo Open Strategy (called YOS internally).

Background

Yahoo wants to turn itself into one big social network-driven site, and simultaneously open many of its core services to get users and developers thinking of Yahoo as their Internet hub. They’ve been talking about parts of this since last November. First were details about how webmail will serve as the social networking hub, followed by more tidbits in January. In March they joined the Google-led Open Social initiative. And they’ve made a series of announcements around Search Monkey which will allow third parties to enhance Yahoo search with structured data.

Yahoo Open Strategy

Yahoo mashes the social stuff and the open stuff under the same banner of YOS. There are three components to the additional news announced today - platformization, opening services, and portability. It’s important to note that nothing has launched, and there’s no public timetable for the launch of any particular part of YOS. Sample said in a briefing today that the pieces will be released over the coming months.

Below is Balogh’s presentation at the web 2.0 Expo:

Platformization: Users will notice this most, as the overall Yahoo experience becomes social. This is driven by (1) the reduction of the dozens of profiles (for each service) they have today to a single, unified Yahoo user profile, and (2) the promotion of the email inbox as the center of the Yahoo experience. Once the profile is centralized they will begin to socialize the services. Think friends lists, activity streams, etc.

Clearly Yahoo isn’t bolting yet another social network onto their existing services. They keep saying that, of course. But even the fact that they refer to this part of it as “platformization” internally shows how they are thinking of this. They’re moving Yahoo to a massive new social network platform, and rewriting large parts of the core functionality.

Open Yahoo: This encompasses a few different things. First, they are now deeply involved in OpenSocial and will allow developers to get access via those common APIs. But they are layering their many existing (and planned) APIs on top of OpenSocial to allow deeper integration with Yahoo services. Users will be able to add these third party applications, built on Open Social and the Yahoo APIs, into Yahoo.

The other piece of this is Yahoo Application Platform (YAP) - which will be a direct competitor to Google App Engine. Users can host their independent applications on Yahoo’s bandwidth, storage, database and CPU resources. At first they’ll support SecurePHP applications only, but they’ll expand to additional languages over time. The model will be very similar to Google’s - free usage up to a point, metered after that. They’ll also offer various developer tools as well.

Portability. Yahoo is also going to promote the spread of Yahoo around the web to third party apps and services. This isn’t just widgets - they’ll also let user data out of the ecosystem. For example, Sample said in the briefing, they’ll facilitate the synchronization of the Yahoo address book with Plaxo (Facebook hated the idea of users doing this, by the way).

Yahoo: Sticky, Viral, Friendly

Yahoo continues to compete in search marketing, the big driver of revenue. But they realize they’ll always be second to Google in that game. So the win for them is to make Yahoo as sticky, friendly, and viral as possible. They have 500 million worldwide visitors per month - nearly 60% of the total Internet audience visits a Yahoo property every month (Google has 72%) (Comscore). That audience can clearly be leveraged, and this is a war that, unlike search marketing, Yahoo thinks they can win.

They still, of course, have to actually launch this massive project - for now it’s all ideas and vaporware. And no one knows what Microsoft thinks of all this, or what happens to YOS if that deal is done.

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Our live coverage of the Google App Engine launch event is here (Update: we’ve built and launched a test application here).

Google isn’t just talking about hosting applications in the cloud any more. Tonight at 9pm PT they’re launching Google App Engine (Update: The site is live), an ambitious new project that offers a full-stack, hosted, automatically scalable web application platform. It consists of Python application servers, BigTable database access (anticipated here and here) and GFS data store services.

At first blush this is a full on competitor to the suite of web services offered by Amazon, including S3 (storage), EC2 (virtual servers) and SimpleDB (database).

Unlike Amazon Web Services’ loosely coupled architecture, which consists of several essentially independent services that can optionally be tied together by developers, Google’s architecture is more unified but less flexible. For example, it is possible with Amazon to use their storage service S3 independently of any other services, while with Google using their BigTable service will require writing and deploying a Python script to their app servers, one that creates a web-accessible interface to BigTable.

What this all means: Google App Engine is designed for developers who want to run their entire application stack, soup to nuts, on Google resources. Amazon, by contrast, offers more of an a la carte offering with which developers can pick and choose what resources they want to use.

Google Product Manager Tom Stocky described the new service to me in an interview today. Developers simply upload their Python code to Google, launch the application, and can monitor usage and other metrics via a multi-platform desktop application.

More details from Google:

Today we’re announcing a preview release of Google App Engine, an application-hosting tool that developers can use to build scalable web apps on top of Google’s infrastructure. The goal is to make it easier for web developers to build and scale applications, instead of focusing on system administration and maintenance.

Leveraging Google App Engine, developers can:

• Write code once and deploy. Provisioning and configuring multiple machines for web serving and data storage can be expensive and time consuming. Google App Engine makes it easier to deploy web applications by dynamically providing computing resources as they are needed. Developers write the code, and Google App Engine takes care of the rest.
• Absorb spikes in traffic. When a web app surges in popularity, the sudden increase in traffic can be overwhelming for applications of all sizes, from startups to large companies that find themselves rearchitecting their databases and entire systems several times a year. With automatic replication and load balancing, Google App Engine makes it easier to scale from one user to one million by taking advantage of Bigtable and other components of Google’s scalable infrastructure.
• Easily integrate with other Google services. It’s unnecessary and inefficient for developers to write components like authentication and e-mail from scratch for each new application. Developers using Google App Engine can make use of built-in components and Google’s broader library of APIs that provide plug-and-play functionality for simple but important features.

Google App Engine: The Limitations

The service is launching in beta and has a number of limitations.

First, only the first 10,000 developers to sign up for the beta will be allowed to deploy applications.

The service is completely free during the beta period, but there are ceilings on usage. Applications cannot use more than 500 MB of total storage, 200 million megacycles/day CPU time, and 10 GB bandwidth (both ways) per day. We’re told this equates to about 5M pageviews/mo for the typical web app. After the beta period, those ceilings will be removed, but developers will need to pay for any overage. Google has not yet set pricing for the service.

One current limitation is a requirement that applications be written in Python, a popular scripting language for building modern web apps (Ruby and PHP are among others widely used). Google says that Python is just the first supported language, and that the entire infrastructure is designed to be language neutral. Google’s initial focus on Python makes sense because they use Python internally as their scripting language (and they hired Python creator Guido van Rossum in 2005).

Update: Here is Guido van Rossum at the launch event talking about App Engine:

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When we hear from Aviary it’s bound to be something entertaining and fun. The New York based company remains in private beta but adds to its suite of image manipulation products regularly. The newest tool is called Dodo, a web-based time machine.

A video demo is below. You upload an image to the service and it will “age” it based on user input. An example: upload a picture of yourself, tell it how many years out you want it to age you, tell it how much you drink and smoke, and not any planned plastic surgery. It will then show you what it thinks you’ll look like down the road.

Aviary says the tool isn’t just for fun - that it may also be useful for “tracking down long missing children,” and “determining if a girlfriend will end up looking like her mother.” Demo video below.

What’s the technology behind it? Well, it’s pretty close to magic. Anything is possible in early April, it seems.

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Hacker News is a Digg/Reddit-like site that I am visiting more and more often. It’s my first stop in the morning, and I check it out a few times during the day as well.

Why? Because it’s focused mostly on startup and hacking news, which is what we cover. It’s one of the best places to find information on startups we haven’t heard about yet. And, better, the community is jerk-free. Comments are mostly helpful, thoughtful and interesting.

Like Digg and Reddit, users submit stories to the site, and others can comment and vote on them. But Hacker News is also a forum of sorts, where users can simply post questions for others to answer - see this one asking for advice on creating a demo video for a new startup. Popular stories and questions move to the home page over time.

Hacker News used to be called Startup News and was launched in February 2007 by Y Combinator. They say “the most important goal of news.ycombinator was to create a place where founders and would-be founders can meet and talk.”

Hopefully as the site continues to attract new users, the magic won’t be lost.

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